Who are we, and why do we call ourselves Missouri Outlaw?
At its heart, Missouri Outlaw is a project built by people in recovery. Some of us are former alcoholics; others are former meth users or survivors of other addictions. We created this brand to give recovering addicts a creative outlet, a sense of purpose, and a constructive way to heal. Beyond our products, we are committed to giving back—5% of all proceeds go directly to addiction recovery programs.
So, where does the name come from?
In our home state—especially across Central Missouri—alcoholism and meth addiction are rampant. Drinking and drug use are so deeply embedded in the culture that turning away from them feels radical. By choosing sobriety, we went against the grain. We chose to step outside of what our communities consider "normal."
In a culture dominated by addiction, choosing to stay sober makes us outlaws. And that’s an identity we’re proud to own.